Building your business

Creating a successful and profitable business is no easy task. It’s reliant on many outside factors, including competition, timing and demand, which you have very little to no control over at the beginning.

Assuming all of these external factors are in your favor, having a sound business plan can lead to having a successful business.

Here are three steps to consider when you’re building your business from the ground up:

Determine your business.

What are you selling?

This question isn’t as easy to answer as you may think. For example, Nike is in the sportswear business, but the truth is that when you buy a pair of Nike shoes and a t-shirt at the mall you’re buying a lot more than sportswear, you’re buying an image, a feeling. You're buying the Nike brand.

You need to establish a brand for you business and products. You need to create exceptional value and satisfaction for your customers. Saveyourchain offers our clients effective solutions and services to build their businesses.

Select your market.

Who are you selling to?

This step is a bit less interpretive as the first, though equally important. Who are you selling to? or more importantly, what do you know about this person?
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