Flyer Advertising

Flyers are an excellent marketing tool to promote your business. They are easy to distribute but hard to ensure the audience keeps the flyer and actually reads, it until now!

The below strategies will help your flyer campaign be successful and provide increasing profits to your business. .

Location, Location!
Firstly the most important part of any marketing campaign, but especially a flyer campaign is to select the most optimal location for distribution. Think to yourself where is your targeted marketing more likely to be? Another tip for location is to select a location that your prospects will have time to read your flyer, you could distribute in front of a train or bus station, a place where they will be bored and are more likely to view your flyer.

Don't miss the boat.
Strategically plan your distribution time. Be sure to monitor upcoming events and times when your distribution location will be packed with prospects. The more people in the audience the higher the probability of reaching a larger group successfully.

They got to want it.
Make sure there's a reason for the prospects to keep your flyers. Make your flyer as valuable as money, offer a free test product or a huge limited time discount offer. You want to make them hold onto that flyer with a firm grip.

Look at that.
Provide a strong and eye catching header, the best way to sell your business is in the first four words of your headline, this will be the key to holding their attention. But don’t just stop after that keep them in suspense throughout the flyer right up until they make the purchase.

Spell check.
Always double check your spelling and grammar before you go to print the flyer. There’s nothing worse than having the location and distribution network all sorted with an effective header only to be put down by a simple spelling mistake within the offer.

Distributor.
Who will be handing out the flyers for you? Are they approachable? Will your prospects see them as professional and non-avoidable? Its important to have your flyer distributors well presented, they are what the prospect judges your business on and looks do matter in this case.

Fixed distribution.
This involves leaving your flyer unattended only to be distributed by a prospect that selects to view the flyer. This method can be a success or a failure. You could position the flyers near public transport stations or other locations were prospects may be waiting in boredom and may select to view your flyer to kill time. If you position your flyers and leave them to distribute themselves be sure not to leave them were cleaners may think they are to be thrown out. This is a huge waste of your flyer campaign not to mention the money you’ll loss.

Presentation.
Strong visuals and humor help prospects remember your message. They may share your flyer with others, creating an effective word of mouth distribution channel that cost you nothing but has dramatic increase to your businesses profits and awareness.

Test.
Ask a sampled section of your prospects what they think about your flyer. What suggestions they may have and if they would purchase your product or service.You could even develop a few flyers and have them judge the most eye catching and persuasive to them, remember that this is only a sampled selection and may not provide the actual response of the total audience.

You could do it.
If you want to increase sales and make a higher profit, then you could execute the flyer distribution yourself. Your personal enthusiasm and a friendly face can work wonders on the prospects in addition to your knowledge of the product and your understanding for the prospects needs.

By undertaking the above strategies you can implement an effective and profitable flyer campaign, reaching a larger, more targeted and hungry audience.

Learn More