Friday, August 7, 2009

Reach Millions

There are different ways you can reach an audience of millions of individuals all around the world.

It has been said that, what matters is not what you sell but how you promote it. So, the secret to success is your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.

One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is and how it can drastically increase your revenues.

Newspaper ads

People read their newspapers a lot, that’s a fact. Check the statistics and you will realize that the newspaper have always being a good place to advertise. Depending on the kind of products or services that you sell you could use the newspapers to generate new sources of income for your business.

Nationwide Newspapers, allows you to post your ad in thousands and even millions of papers all around the US for a low fee. Imagine how much publicity you can get from that! You choose your budget and everything. They have different advertising packages to suit different business needs.

Whatever you choose to market, always use powerful phrases in your messages. The most effective ads are brief but they have the ability to act upon the feelings of the readers. Motivate them, intrigue them, make them feel the heat. Always remember that short phrases with a strong emotional impact are the most effective ones.

Highway billboards

If you want to advertise outdoors Media Lease will help you. Keep in mind that this is an expensive type of advertisement. To rent an ad space on a well populated area will usually cost you a few thousand dollars per month.

On the other hand, a better choice would be to buy a piece of land near a mayor highway and set everything up by yourself. Learn about the laws and regulations in your specific location, before going ahead with the campaign.

How much publicity can you get from this? A lot! But it all depends on your ads location. If your ad is next to a highway with a high traffic volume, lets say that on average 45,000 different drivers pass by everyday, then there will be more than a million individuals watching it every month.

That’s a lot, although this kind of advertisement works best for local businesses like nearby restaurants or real estate. Also transnational corporations with a large advertising budget, which would like to build reputation would want to have many billboard ads across the country.

When developing and creating your billboard display think about how long the viewing time of the prospect will be. If there is traffic on the highway than the individuals may have a few minutes, if the highway is always flowing than you may have a few seconds to grab their attention.

Your goal is to provide a strong image of your company logo, so that the prospect has a direct link from the ad to your company. Provide a strong message and be sure implant the image of your billboard into their mind as they continue to drive.

TV Commercials

To advertise on television will have a powerful impact on your business revenues. Different factors will determine how much this marketing strategy will cost you. For example the price varies depending on the channels you choose, how often you will advertise, etc.

There are some companies which can help you reach your clients easily. National TV Spots offers some marketing packages as low as $26 for a 30 seconds spot. This is another way to diversify your marketing techniques and reach a million+ viewers.

Magazine Ads

You can advertise on magazines and save up to 80% off the regular price. Media Bids allows you to meet other marketers as well as to choose among different marketing packages available. The service is free. You only pay for an ad if you choose to make a purchase.

As you can see, these techniques can increase your exposure and help you get more customer which equals more profits.

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