Ways To Eliminate The Competition

Eliminating your competition is the easiest way to increase your chances of business success. This does not include unlawfully doing harm to the competition, but it involves strategically eliminating them.

The key is to develop the market to only associate with your business, when they are deciding to make a purchase relative to your product and service categories.

But if your industry is full of similar products and lots of competition how do you obtain such a height?

The most successful strategy is to know you competitors better than they know themselves. Identify their weaknesses and their strengths. What makes the prospects purchase their products and what makes the prospects not purchase their products?

Once you have conducted an intensive analysis of the competition you’ll need to investigate the following.

Find a position in the market you can own.

This will separate you from all the other businesses and will make you uniquely qualified in the eyes of your prospect to fill their need.

This usually requires finding a specific market niche you can focus on, or finding a specific product or service attribute or benefit, that is of value to your prospects, that none of your competitors can claim or are currently promoting.

This puts you in a class of your own and virtually eliminates the competition. No one does exactly what you do. Or in the way you do it.

Turn your competitors into partners.

Ok before you go all crazy, think about this.

If a prospect went to your competition but wasn’t satisfied with the offer where would they go next to obtain the product?

Probably to another competitor or in the rare chance to your company.

But what if you could guarantee that all the unsatisfied customers of your competition were directed straight to your business.

This would result in free traffic to your business and higher profits.

The competitor partnership is the most successfully alliance you and the competition can develop.

Of course if a prospect comes to your company and isn’t satisfied with your products, then you should revert them to your competition, doing your part for the partnership.

You may decide to start a partnership with businesses in different industries that fill a similar customer needs by agreeing to work together to help each other get more customers.

Solid reputation.

Branding, is a key attribute to your businesses survival. It sets your business apart from the competition in relation to quality, value and problem solving benefits.

If you want to find more about marketing your business check out ‘The quick guide to marketing’ and ‘The marketing plan and process guide’ both books provide extensive information and strategies about marketing your business.

Once you develop a strong brand in the eyes of your customers you will soon see repeat purchases in addition to more customers.

Repeat customers are far more valuable to your business than new customers. When you build a strong reputation you don’t have to educate and convince customers about your products and benefits.

All these strategies provide the starting point for your business to begin eliminating the competition and gaining market share.


Learn More